The Origin
From sheep
to steam.
A story about wool, craft, a grandmother who taught us to pay attention, and three people who refused to let something beautiful disappear.
Chapter 01: The Sheep
Where it begins
The sheep
are not decoration.
They are the beginning of everything. Free-range flocks on highland pasture, eating grass, breathing open air. Their wool carries the character of where they lived: dense, warm, and quietly resilient.
We source locally. Not because it is a marketing point, but because it is the only way to know what you are working with. When you can trace the wool back to a specific region, a specific flock, you start to care about the material differently. That care comes through in what you make.
Where it's shaped
Old wooden tables.
Morning light.
Wool dust.
The workshop has been there for decades. It is not picturesque in a designed way, it is worn, practical, honest. There are metal scissors that have been resharpened many times. There is a specific smell of raw wool in the morning when the sun comes through the window.
This is where Grandma works. She has been making things from this material her entire life. She taught us to see the wool rather than just use it, to understand how it wants to be cut, where it will hold, where it will give. You cannot learn that from a manual.
We call this lineage. Not nostalgia, it is an active transmission of knowledge from one generation to the next. We are the next.
Chapter 02: The Workshop
Who we are
Two IT guys and
a physiotherapist.
We know how systems work. We know how bodies work. We did not know how to make sauna hats until someone showed us.
Engineering thinking
Two of us come from software. We think in systems, in feedback loops, in making things that work reliably. That discipline applies to the supply chain, to the production process, to how we describe materials accurately.
Body knowledge
One of us is a physiotherapist. The claims we make about heat, circulation, and extended sauna time are not borrowed from wellness marketing. They are grounded in an understanding of how the body actually responds to thermal stress.
"Logical minds building an emotional object.
We think that contrast is worth keeping."
What we believe
Imperfect is intentional.
Craft over scale
We are not trying to make a million units. We are trying to make every unit worth owning. Small batches. Visible seams. A hat that feels different from anything mass-produced, because it is.
Transparency about material
We do not use terms like "premium" or "luxury" without being specific. This is natural wool felt. It breathes, it absorbs, it ages. We will tell you where it came from and how to care for it.
Ritual over product
We are not in the accessories business. We are in the ritual business. The hat creates the conditions for something real to happen: extended time in heat, quality of presence, a practice you return to.
Never lose intimacy
If we scale, we will scale slowly and transparently. If production moves, we will say where and why. We will never use a factory that doesn't fit the story. The story is the product.
Ready?
Find your shape.
Four forms. All made from the same wool, by the same hands.